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 | July 24,2008 | July 16,2008 | July 9,2008 | December 12,2007 | August 11,2007 |
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Our software solutions improve the performance of a wide range of merchandising and advertising tasks. Establishing electronic links between database and ad pages, our software gives advertisers and merchandisers the ability to transfer pricing, copy or pictures quickly minimizing the opportunity for human error. This new flexibility and control lets advertisers formulate precisely targeted ads that incorporate aggressive, last minute pricing and item selection. By eliminating manual data entry and simplifying proofing cycles, advertising and merchandisers can concentrate their time and energy on what ad content and effectiveness.
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Since competition continues to become increasingly fierce and there is greater and greater pressure to better utilize resources, the collaboration between merchandising and advertising must be strengthened. The results of stronger collaboration will translate into a better and more focused message to the customer. NetVantage strengthens the link between merchandising and advertising by unifying the information platform and through the tracking and monitoring of the communication process. |
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A key to effective promotions the ability to take advantage of last minute opportunities to promote and price. NetVantage enables the entry of last minute pricing and items substitution effectively with lower risk of error and at a much faster pace. |
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Ready and timely access to information about the performance of promotion is the cornerstone to evaluating past performance and predicting future performance. Analysis promotional effectiveness segmented by product, category, region, vendor differentiations in price or ad placement are just some of the means to benchmark that NetVantage offers.
"Only 50% of advertising is effective the problem is you can't tell which 50%" -- Marshall Field
This quote may have been true many years ago, but not anymore. NetVantage makes this not only possible, but painless. Data is collected with NetVantage at the front end, and is put into a useable form.
Although NetVantage includes standard GMROI, ROI and lift analysis, it is easily customizable to accommodate specific client needs. The data can come directly from NetVantage or the corporate data warehouse. |
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Setting the optimal price for your item will drive sales for that item as well as revenues for your company. The best retailers surpass their competitors not only by effectively marketing their products, but also by setting the best price for their customers and increasing their perception of value. Also included in this process is item pricing for promotional events, including deals, vendor funds and national campaigns outside of the organization. Getting the correct price on each ad, on every store shelf, and in every ad can be difficult task. With the right solutions, this can be seamless.
Our tools either connect directly with your existing price engine or can run independently. It allows for base and sale pricing in multiple markets over time, including coupons and rebates associated with them, and special offers for advertising—“buy one get one free” and tiered pricing. Our systems then evaluate the prices, finding and reporting on prices that are inconsistent with the advertised price on a store and market basis. This allows you to ensure a positive customer experience. |
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Digital Asset Management (DAM) enables competitive advantage through the reuse and re-expression of digital files. It is a powerful technology for managing digital archives, content and production workflow and forms the backbone of:
• Media / Entertainment Asset Management
• Brand Resource Management
• Image Management
• Production and Workflow Management
• Knowledge and Information Management
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Today's marketplace demands that promotional events align with specific customer needs. It is no longer relevant to send a general message in the hopes that customers will respond positively. Customers are in the position of demanding customization of the promotional messages that they receive. To accomplish focused promotional events it is necessary to focus the message to a unique segment that includes psychographic, economic, ethnic and regional groups. netVantage enables the delivery of versioned promotional messages in a streamlined and cost effective manner. |
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Integrated Software provides a Rapid Production solution to our affiliate, Saferock, USA, LLC
Saferock provides cost-efficient production and technology services to educational publishers. Our Rapid Production process lets you produce state-customized textbooks cheaply and efficiently. You gain the accuracy of XML (without the pain of learning markup languages), and the benefits of offshore pricing without having to go offshore!
State correlation information and customization can be efficiently applied to new and exiting editions of textbooks. Student and teacher editions can also be customized for special situations, e.g., to prepare for state adoptions or for specific school districts. We manage the process proactively, control errors, and make sure your plan is implemented in a timely manner. |
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All items on offer no longer fit all customers. It is essential to offer items that are relevant to customer demand. In many cases, this requires offering different items to different segments of the market. This could mean size and pack differences or a completely different item. netVantage first enables a clear way to communicate changes in promotional events, and then streamlines how the changes are translated into the finished promotional materials. |
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Producers of on-demand custom catalogs or circulars face challenging and unique, complex production issues. To remain competitive, it is no longer feasible to manage data flow on paper. In these production environments, accuracy and speed are incredibly important.
The changing market causes the producer to respond in a more flexible and rapid way. Catalog producers have a few chances to present their offer to the consumer, and it is necessary that the catalog is correct, and to a greater degree, relevant. Due to ever-increasing production lead-times and cost, it is essential to have the ability to effect change in your catalog. NetVantage enables catalog producers to streamline the process decreasing lead-times without sacrificing accuracy and/or cost.
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